How AI Voice Agents Are Redefining Customer Support (Now Built for Shopify)

In a recent episode of eCommerce Fastlane, NLPearl’s Founding EVP Thomas Rivera joined Steve Hutt to unpack a revenue leak most stores ignore: your phone line. While teams obsess over ads, CRO, and checkout UX, the phone number on your site is where ready-to-buy customers call, and where too many brands still miss sales. An AI voice agent is the simplest way to stop that leak.

New: NLPearl AI Voice Agent App for Shopify

We’ve launched a new NLPearl app built specifically for Shopify. Install, connect your shop, pick a number (or bring your own), and in minutes you have a 24/7 AI voice agent, also known as an AI call agent or AI phone agent, that answers calls, resolves issues, recovers carts, and drives upsells. No engineering required.

What the AI voice agent does (highlights)

• Instant customer recognition: auto-lookup by phone number; profile, last order, even abandoned cart items (AI call agent = zero wait time).
• Orders & tracking: live shipping status; sends tracking via email/SMS directly from the AI phone agent.
• Product help: inventory, pricing/availability, specs, and smart recommendations, your AI voice agent guides the shopper to the right item.
• Sales behavior baked-in: upsell/cross-sell during the call; text secure payment links, your AI call agent can close.
• Abandoned cart & checkout recovery: detects, assists, and texts a continuation link, handled automatically by the AI phone agent.
• Policies & FAQs: return, shipping, store info via a merchant-editable knowledge base the AI voice agent reads from.
• Returns: explains policy and sends step-by-step instructions via email/SMS.
• Memory: keeps context within the call and references prior interactions (conversational AI voice agent that actually remembers).
• Escalation: seamless warm transfer to humans with full context (the AI call agent doesn’t trap customers).
• Templated follow-ups: branded email/SMS with dynamic variables (name, order, items) sent by the AI phone agent.

After the call

• Smart tagging (payment issue, upsell success, VIP lead).
• Real-time notifications to your team (email, Slack, webhook) with summary + customer details from the AI voice agent.
• Full call log: auto-summary, transcript, recording, sentiment, and action tracking for your AI call agent.
• Analytics: resolution rate, upsells, recoveries, heat maps, durations, and revenue impact, see your AI phone agent’s ROI.

Numbers & telephony

• Get a free US number instantly, request international numbers (KYC), or bring your own VoIP, fully compatible with the AI voice agent.

Meet the AI Phone Agent, Your 24/7 Front Desk

A customer calls asking, “Did you ship my order?” or “Do you have this T-shirt in large?” Instead of waiting on hold, they’re greeted by an AI phone agent that already knows the answer, connected directly to your Shopify backend for real-time data. It’s not a chatbot pretending to care, it’s a smart AI call agent that speaks, listens, and resolves.

From Automation to Empathy

Great voice AI doesn’t replace people; it amplifies them. Routine calls get handled instantly by the AI voice agent, while your team focuses on VIP moments and complex cases. We tune tone, pacing, and accent so every AI phone agent sounds on-brand, whether you’re luxury fashion or a casual DTC label.

Real Results: Stop Leaks, Capture Revenue

Every missed call is paid traffic walking out the door. With a $200 AOV, converting just five calls/week is ~$4,000/month in recovered sales, often while spending less than $100 on your AI call agent. That’s not “automation”; that’s sensible scale.

Listen to the Full Conversation

Want your phone line to work harder than your ads? Hear Thomas Rivera explain how AI voice agents, and the new NLPearl AI phone agent for Shopify, are reinventing customer communication, one call at a time, on eCommerce Fastlane.

The Future Is Already Here, for Shopify

Voice AI is now practical, affordable, and deployable in minutes. No code. No custom build. Just install the NLPearl AI voice agent app for Shopify, connect, and start answering every call, with a service that sells. In 2025, every missed call is missed revenue; an AI phone call agent makes sure you never miss one again.

Omry Ishai